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Global[1] EV Deliveries[2] from January to November 2024 Reach Approximately 15.59 Million Units, Up 25.9% Year-on-Year

 

- BYD Secures Global EV Sales Crown with 3.67 Million Units Delivered in November 2024

 

In the January-November 2024 period, the total number of registered EVs worldwide amounted to approximately 15.59 million units, reflecting a 25.9% increase compared to the previous year.

 


 

 

 

(Source: December 2024 Global Monthly EV and Battery Monthly Tracker, SNE Research)

 

 

 

Looking at the EV sales of major groups during the January-November 2024 period, BYD sold 3.673 million units, achieving a 43.4% year-on-year growth rate and securing the top position. In the Chinese market, BYD saw robust sales of its Song (), Seagull (), and Qin () models, while the Atto 3, Atto 4, and Dolphin (海豚) performed strongly in overseas markets, rapidly expanding market share.

BYD has not only built a diverse lineup of BEVs and PHEVs but has also continued to expand its brand portfolio with sub-brands like Denza (腾势), Yangwang (仰望), and FangCheong Bao (方程豹). With its competitive pricing strategy in regions like Europe, ASEAN-5, and South America, BYD is expected to sustain global sales growth. It also flexibly addresses increasing tariff barriers through margin adjustments enabled by its vertically integrated SCM structure.

 

 

Tesla, ranking second, saw a 2.0% year-on-year decline as its Model 3 and Model Y accounted for approximately 95% of its total sales. In Europe, sales fell by 12.9% compared to the same period last year, while North America experienced a 7.0% drop. Tesla plans to produce a budget-friendly new model by mid-2025 and aims to improve its performance in 2025 through advancements in Full Self-Driving (FSD) technology.

 

 

Geely Group secured third place. Its compact EV, Panda (熊猫) Mini, sold over 120,000 units in the Chinese domestic market. Additionally, the premium brand ZEEKR (极氪) achieved sales of 99,000 ZEEKR 001 units, recording the highest growth rate among major automakers at 59.3%. Like BYD, Geely Group is focusing on the mid-to-high-end market with its sub-brands Galaxy () and LYNK & CO ().

 


 

 

 

(Source: December 2024 Global EV and Battery Monthly Tracker, SNE Research)


 

 

Hyundai Motor Group sold approximately 510,000 units, showing a 1.2% year-on-year decline. While its flagship models, the Ioniq 5 and EV6, underperformed compared to the previous year, global sales of Kia’s EV3 and EV9 expanded. Notably, Hyundai surpassed Stellantis, Ford, and GM in terms of EV deliveries in the North American market.

 

 

Hyundai plans to produce at least five new EV models in the U.S. by 2025 to meet IRA requirements, potentially receiving tax credits of up to $7,500 per unit. However, with the incoming Trump administration's pledge to repeal or reduce subsidies, Hyundai is expected to adapt flexibly to changing conditions to strengthen its presence in the U.S. market.

 

 


 

 

(Source: December 2024 Global Monthly EV and Battery Monthly Tracker, SNE Research)

 

 

By region, China accounted for 58.8% of the global EV market, maintaining its position as the largest EV market with a year-on-year growth rate of 39.7%. China continues to drive global EV growth.

 

 

Europe, which has been most impacted by the EV chasm, experienced a 0.8% year-on-year decline in EV deliveries, while sales of hybrid electric vehicles (HEVs) increased by 16.2% over the same period. The European Union has eased Euro 7 automotive regulations, reducing the burden on European automakers to increase the proportion of EV sales. However, the imposition of additional tariffs on Chinese EVs has negatively affected the sales of brands such as Geely and SAIC, slowing the overall pace of electrification in Europe.

 

 

In North America, EV sales grew by 10.1% year-on-year. Despite the implementation of the IRA policy, sluggish EV demand has persisted. President-elect Trump has announced plans to end mandatory EV adoption on his first day in office. This has led to increased demand for hybrid vehicles, prompting OEMs to focus more on hybrid development. Recently, several OEMs, including Hyundai Motor Group, have announced plans to develop EREVs (Extended-Range Electric Vehicles) to actively respond to the growing hybrid demand.

 

 

The EV market in Asia (excluding China) and other regions has continued to expand rapidly, recording double-digit growth rates despite being in the chasm phase. Notably, Chinese EV OEMs have been taking the lead in emerging markets, accelerating the adoption of EVs in developing countries.

 

Meanwhile, in major EV markets like the U.S. and Europe, measures have been taken to counter the growing market share of competitively priced Chinese EVs by raising tariff barriers and protecting domestic EV industries. As a result, traditional automakers are focusing on bridging the price gap between EVs and internal combustion engine vehicles, while also exploring new business areas such as autonomous driving technology. These efforts mark a critical turning point as the industry prepares for the mainstream adoption of EVs.

 



 

 

[1] The xEV sales of 80 countries are aggregated.

 

 

[2] Based on electric vehicles (BEV+PHEV) delivered to customers or registered during the relevant period